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In particular, they said the phrases vape juice, e-juice and e-liquid should be avoided in favor of the term nicotine liquid, which emphasizes the addictive potential of these products. They also discussed how Philip Morris International often promotes its e-cigarette products as heat-not-burn or HeatSticks, which the authors said would be more accurately called tobacco sticks. Heated tobacco products are often marketed as smoke free, although their aerosols contain chemicals indicative of pyrolysis and thermogenic degradation, they wrote

This has already happened with vapes

(Disability Scoop, The Guardian) 2

Protecting these groups from exposure to secondhand smoke is crucial in safeguarding their health and well-being

I mean, if there's a climb and it's really, really good and you have to hike five miles to get to it, and it's really hard to find, it has to be really, really, really, really, really, really, really good if you have to go to long measures to get to it

The tobacco companies acquisition of these other manufacturing facilities was undertaken in part to reassure investors of the soundness of the tobacco-company stocks and to maintain the stocks worth on Wall Street